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40 million yuan appliance markets first fire ignited in 2005 in Changchun - Appliances - HC Network Appliance Industry
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Home Appliances
Market
New Year's day holiday, many people will choose to place consumer shopping lovers will buy each other a token gift. Thus become the business following the New Year's Day after Christmas, another attractive piece of "cake."
Changchun how public spending during the New Year, what is the consumption during the hot New Year's Day? January 3, the reporter on the part of Changchun City, shopping malls, supermarkets visited found, home appliances, clothing, jewelry became hot Changchun human consumption. Conservative estimates, only New Year's day holiday, the home appliance business in Changchun city of 40 million yuan on the bag.
Three days of selling 40 million home appliances
Given according to business sales, the reporter roughly figured, Changchun City, the five-day large-scale chain store sales at 4000 million. According to Eurasia Group, said general manager Ginger Electric Marketing, Eurasia Group of four days of home appliances store sales of about 18 million yuan; Gome's Manager Zhang said the three-day New Year holiday, China's home appliance sales exceeded U.S. 1,000 million; large business appliance store manager, said Cai Changchun mall, shop one day only on January 1, TV sales to break 1.6 million yuan mark, although sales of washing machines and refrigerators and television sets can not be compared ratio, but on the 1st day of washing machines and refrigerators store sales were also up to 30 million per, the normal increase of 30%? 40%.
Addition to large appliances, New Year's period, sales of small appliances are also very popular. Gome, a salesman told the reporter, in small home appliances, kitchen commodities the most popular. In the small home appliance sales, kitchen goods, 60%, water heaters, 10%, 10% mobile phone, microwave oven 6%, other 14%.
Share divided by sales, television accounted for about 63%, about 11% of washing machines, refrigerators account for about 11%, while small home appliances accounted for 15%. Among them, the state-owned products accounted for 77.4%, imports accounted for 22.6%.
Gold and silver jewelry consumption accounts for 25% of students
Many people will choose to send each other more during the New Year's gifts, gold, platinum jewelry naturally became the New Year period of consumption. Reporter learned that, during the New Year, 18K gold jewelry became a new favorite, and unlike previous years, many students have become consumers of the new group. According to Jilin Luen Fat Jewelry Co., Ltd. Sales Manager Hou Lei description, 18K gold jewelry favored reason, mainly because of its low price and relatively new style.
It is understood that the consumers in the New Year period, 25% were students, 50% of working-class, 20% for high income groups, and 5% other.
Car Chibidaigou accounted for 6 percent
Jilin Yatai famous car supermarket Han Peng, due in the New Year, many of the companies did not leave one or two o'clock in the afternoon after work, and, because cars are not fast moving consumer goods, so the past few days of people who see cars account for most, but really, only 6% of the purchase. This is because many people are on the car market in 2005 was full of expectations, so all Chibidaigou.
According to reports, during the New Year about 1,000 people a day to watch cars car market, of which 60% of people have the desire to buy, are Chibidaigou type; casual look at the accounts for 15% ; the other accounted for 19%.
200-300
drinks accounted for 7 percent per gift box
Reporter in the city's major shopping malls, supermarkets visits found that many wine makers have done a lot to take advantage of New Year's Day during the exquisite gift for visiting friends and relatives during the holiday season provides many convenient. During New Year's Day this year, sales of wine gift box is not very good. Selling wine in a supermarket, a promoters told reporters, sometimes even the box all morning not sell, but occasionally also come across the "big part in the upbringing."
According to introduction, gift box priced at 100-200 yuan, 10%; 200-300 dollars, 70%; 300-500 yuan accounted for 15%; 500 yuan more than 5%.
Apparel sold 20% more than the normal daily
Long, according to Commerce and several hundred other businesses to provide the statistical data show that during the New Year's Day, women, men, children and the sales of thermal underwear to be much better than usual, with sales 20% higher than average about. Among them, the women's sales are still good, accounting for approximately 40% increase in sales, while the men in the New Year sales period is also on the rise, can account for about 20% increase in sales. In addition, children accounted for 10%, thermal underwear, 25%, other 5%.
Flowers Christmas New Year's Day three days less than a day
3 days, journalists in Changchun has visited each flower market, the reporter learned in the visit, ring on the first floor more than 40 stalls in total sales for January 1 is not more than 20 thousand yuan.
Chongqing Road, Changchun City Center Circle House cyclamen flowers boss Zou Jibin said that Christmas sales of flowers around the shop one day in 1200 dollars? 2,000 yuan, but the New Year sales of less than three days Christmas sales of more than a day, of which 1 is only 306 yuan in sales of flowers.
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